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Building community from within: Coloc Housing’s ambassador program

Building community from within: Coloc Housing’s ambassador program

Empowering residents, fostering community connections and creating a culture of care with Coloc Housing’s ambassador program
client
Coloc Housing, Belgium
main service
Customer Experience Design
completed
Aug 2024
main stat

Coloc Housing: Building bonds through ambassador program

Strategic collaboration for community engagement

Coloc Housing aimed to redefine community living by fostering deeper connections and a culture of care within their coliving spaces. Through our partnership, we developed an ambassador program, a resident-led initiative that empowers individuals to actively contribute to building a supportive and thriving community.

Research and insight gathering

To create a program that resonated with residents, I conducted qualitative research that delved into their values, challenges,and aspirations. These insights laid the groundwork for the ambassador program, aligning with Coloc Housing’s vision of intentional and collaborative living.

Designing the ambassador role for connection and growth

I designed the Ambassador role to inspire residents to take ownership of their community. Ambassadors were tasked with welcoming newcomers, organising events and acting as liaisons between residents and management. This role fostered leadership, inclusivity and meaningful connections within the coliving environment.

Seamlessly integrating the program

The ambassador program was woven into every stage of the resident journey. From onboarding to ongoing community activities, the program ensured that every resident felt welcomed and connected from their first day. This thoughtful integration promoted engagement and strengthened the overall community fabric.

Training and implementation

To ensure the program’s success, I planned the recruitment and delivering of the training to house ambassadors, equipping them with communication and community-building skills. Additionally, I worked closely with Coloc Housing to embed the program into their operational framework, ensuring its long-term sustainability.

Impact

The ambassador program has revolutionised Coloc Housing’s community experience:

  • Residents now feel a greater sense of belonging, with 87% reporting improved social connections within the first three months.
  • Ambassadors successfully organised over 50 events in the first year, fostering engagement and creating lasting bonds.
  • The initiative elevated Coloc Housing’s reputation as a leader in community-driven coliving, with a 20% increase in resident satisfaction and retention.

Together, we have set a new standard for coliving, one where residents are empowered, supported and deeply connected.

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