Hey, I'm Sandra Abrouk – Customer Experience Strategist

Transforming coliving spaces and community brands with innovative, user-centered design solutions that bring your vision to life.

About me

trusted by 30+ clients

services

Empowering coliving through strategic, human-centered design

I specialize in designing meaningful coliving experiences that go beyond accommodation, crafting spaces where residents feel at home, connected, and engaged. Here’s how I can support your project:

Design Thinking

Strategic foundations for intentional coliving spaces.
Through user research, stakeholder alignment, and community insights, we ensure that every design element reflects the aspirations and needs of future residents.

User-centric Design

Stakeholder Alignment

Community Insights

Customer Research

Data-driven insights for impactful experience design.
In-depth resident research provides a clear understanding of target needs, helping shape spaces that resonate deeply with resident lifestyles.

Resident Needs

Data-Driven Insights

Behavioral Analysis

Experience Design

Designing journeys that blend personal and community-focused experiences.
We develop and implement resident journeys that balance individual needs with vibrant communal life, enhancing both personal well-being and collective connection.

Community Building

Operational Excellence

check my cases

about me

Digital nomad and remote work advocate with hands-on experience

Living the lifestyle I design for, I understand firsthand the needs of today’s remote workers and community-focused coliving spaces. My background in tech and strategic consulting is grounded in real-world experience, enabling me to create flexible, connected living environments that truly support the needs of modern residents.

Proven track record with satisfied clients worldwide

Recognized for excellence in experience design

Lives and breathes the remote work and coliving lifestyle

Let's connect

Methodology

A unique approach to building thriving communities

Every problem is unique but the path to a solution follows a clear and consistent pattern. My approach is designed to adapt, scale and tackle challenges with precision, one step at a time. Whether I’m redesigning a community onboarding process or rethinking a digital experience, the steps remain grounded in human understanding and intentionality.

3-step process

1. Empathize

Great solutions start with asking the right questions. I dive deep into the user’s world, through interviews, observations and data analysis. I uncover the root of the problem and understand their true needs.

2. Clarify

From complexity comes clarity. With a deep understanding of the problem, I distill insights into actionable opportunities, ensuring we have a focused direction to guide the way forward.

3. Implement

Ideas come to life through testing and iteration. I work collaboratively to prototype solutions with users and stakeholders, refining them through feedback. This step ensures the final results are both practical and impactful.

What makes this methodology effective across diverse challenges is its adaptability. By focusing on the human experience and building iteratively, I can uncover opportunities that might otherwise remain hidden. This approach isn’t just about solving problems, it’s about creating meaningful, lasting solutions.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

data

Clients growth with my services

Let's connect

20% increase in occupancy

45% boost in customer retention year-over-year

62% rise in resident engagement within 6 months

85% improvement in project alignment among stakeholders

My work is centered on experience design. I create environments that transcend aesthetics, crafting experiences that engage, inspire and connect. Each touchpoint is designed to make residents feel valued, supported, and genuinely at home.

Sandra Abrouk

Process

Building lasting community experiences

Fusce neque. Quisque malesuada placerat nisl. Praesent porttitor.

Research

We dive deep to understand future residents' needs, your brand’s vision, and community context. Through user research and stakeholder alignment, we uncover insights that shape a clear, impactful strategy.

Ideation & design

We craft a resident journey that blends individual comfort with collective experiences. From detailed journey mapping to thoughtful service design, each element supports community, well-being, and belonging.

Implementation & support

We oversee the project from launch to ongoing support, ensuring every detail aligns with resident needs. Through strategic adjustments, we help the space evolve with its residents, continually enhancing the living experience.

testimonials

Don’t just take my word for it

lower dropout rate

“Sandra is a thoughtful experience designer who places the human element at the core of every project. Working with her on our industry’s biggest challenge, building true community, was a transformative experience. Her authentic approach, adaptability, and deep expertise make her an invaluable partner. Highly recommend Sandra for any project focused on meaningful, people-centered design.”

Marta Rocamora Gonzalez

CEO @ Grounded Innovation

20%

increase conversions

“Lucia Consults took our vision and elevated it beyond what we imagined. Their attention to detail, innovative design, and seamless process made the entire experience smooth and enjoyable. Thanks to their expertise, our business has seen significant growth and engagement.”

Ken McDouglas

skincare shop owner

case studies

Bringing vision to reality, one community at a time

See how experience design transforms coliving spaces into vibrant communities. Each project showcases environments that inspire, engage and create lasting impact.

Customer Experience Design